New Lincoln Design Evolves With Time

Lincoln turns 90. To celebrate its survival in the automotive industry and to rescue itself, Lincoln launches brand new design direction. Lincoln's new design is expected to excite experts and enthusiasts alike. Said design is imbibed in all-new Lincoln MKR.



Lincoln new design consists of 7 distinct cues that include the striking bow-wave grille. Said feature is prominent in the new MKR concept car. The new grille was based on that of 1941 Lincoln Continental auto parts. The automaker anticipates that said feature would be such a great hit. It will hit the showrooms next year. "We've basically accelerated its development," said Derrick Kuzak, the global product development chief at Ford.



Lincoln MKR is a premium four-door coupe design that is based on the Ford Mustang D2C platform. The car launches the TwinForce 3.5L twin-turbo, direct-injection gasoline V6. Said engine is capable of running on E85 ethanol. It is capable of 415-hp, and 400 pound-feet of torque.



"I thought it was stunning," said Erich Merkle, director of automotive forecasting at IRN Inc., in Grand Rapids. "Love it. I think it's great. Those voluptuous lines - the long hood. Those are the things that make a great American car. Now they have to produce it. I don't want to be tempted with any more rear-wheel-drive concepts. I want to see it in the next three to four years or sooner if possible."

Kuzak had no plants to combine 7 cues in one car. He noted, "We would never use all 7 on an individual vehicle......otherwise you get to such uniformity that you don't have an individual expression for each of your vehicles. Typically we'd have three to four."



Nine years ago, Lincoln was tagged as the best-selling luxury brand in the United States. It is in close competition with its longtime rival - Cadillac. Also, in 1998, Lincoln sold more than 187,000 cars and trucks. This has boosted its standing in the automotive world. Lincoln Navigator auto parts proved to be excellent to make up a functional vehicle. However, in the last few years, the brand stumbled with Ford. This time around, Lincoln is struggling hard to bring back its lost reputation.