The Ford Motor Company's Lincoln division of luxury vehicles recently got into a squabble with the Honda Motor Company. This was during the Detroit auto show back in January this year when the squabble started. Several employees from the Acura division of Honda were checking out a sport utility vehicle which was a fairly new vehicle from the Lincoln brand. However, they noticed that the name of this new vehicle, Lincoln MKX, was very much similar to the Acura SUV named Acura MDX.
After the said show was over, the Acura division then sent off a letter to the Lincoln division's mother company, the Ford Motor Company. The letter demanded that the luxury line drop the name, MKX. However, the Ford Motor Company refused to do such a thing. This led to Acura filing a lawsuit. The accusation was that Ford was guilty of trademark infringement. The lawsuit is currently still in the process of being decided over. However, the thing is that behind all this big issue is the simple squabble over a combination of letters.
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